We are guided in our work by noble principles that embody the spirit of humanitarian work, derived from our authentic values that drive us to serve humanity with sincerity and excellence:
Goodness (Al-Ihsan)
We believe that excellence in work and goodness in dealing is the essence of our message, so we strive for every work we offer to be a reflection of the noblest meanings of mercy and humanity.
Giving (Al-At'aa)
We draw inspiration for the meaning of giving from our spiritual and human values, so we offer our efforts generously without expecting anything in return, believing that good multiplies when given sincerely.
Competing in Goodness (Al-Tanafus fi Al-Khair)
We seek to create an environment in which every woman inspires others to take initiative in the fields of giving, as competing in doing good is the way to expand the circle of benefit and strengthen the spirit of solidarity.
